In this 3-part intensive course, Heidi Pettigrew from Workflō Consulting will help you (and your small business) get campaign-ready and emailing your clients like a marketing pro, even if you aren't one!
Intro to Constant Contact
October 21, 2021 | 10-11:30 AM
New to Constant Contact or need a refresher? In this first session, we’ll explore how to create on-brand e-mail campaigns, best practices in contact and list management, and reading reports to measure success.
Optimizing Your Content
October 28, 2021 | 10-11:30 AM
In our second session, we’ll focus on optimizing your content. What do your readers want to hear from you? If you don’t know, maybe now is a good time for a survey. Most readers are typically looking for discounts and promotions, exclusive content, event invitations, and ways to connect with you or others like themselves. By knowing what your readers want, you can write for their interests instead of your own. Wondering what words you should avoid in your subject line? We’ll look at some common things that trigger spam filters.
E-mail Automation
November 4, 2021 | 10-11:30 AM
During this final workshop session, we’ll explore how to create automated e-mail campaigns through Constant Contact. Automated e-mails can help to engage new contacts and build lasting relationships through timely and relevant content. When you create a customized series of e-mails, you decide what to communicate, how to align the messaging with your business goals, and when your contacts will hear from you. This is a huge time saver--once the sequence is set up and activated, the e-mails send automatically! Did you know you can send birthday and anniversary e-mails, too?
NOTE: Your registration is for all three sessions: October 21, 28, and November 4. A Zoom link will be emailed to you ahead of the first course, the same link will work for each session, but we'll email you reminders each week!
Heidi Pettigrew
Heidi Pettigrew is principal of Workflō Consulting, LLC., founded in 2019 to provide strategic marketing, communications, and administrative solutions for entrepreneurs, small- to medium-sized businesses, and non-profits.
Prior to founding Workflō, Heidi spent more than 20 years in higher education and private industry where she developed print, digital, and social campaigns, launched websites, coordinated media relations, and produced videos to meet enrollment, fundraising, engagement, and business goals.
